Brand Identity: STAT Wellness

April 23rd, 2016


What do you get when you mix together health, wellness, femininity, empowerment, and all around bad-assness? Kristin Corbin of STAT Wellness, that’s what. Sometimes you get to work with clients who really inspire you and i’m so thankful that Kristin is one of those.


As you may know, time is quite limited in the Richardson household these days and space to create just for my own enjoyment can sometimes feel impossible. So, when Kristin and I met for coffee a few months ago I was really excited to hear that she wanted to partner up as she looked forward to ramping up her game for STAT Wellness this fall. It was the perfect opportunity to create, iterate, and simultaneously help another entrepreneur attain her goals. We were pretty much a match made in heaven.


Over the following weeks we went back and forth about what her vision was for STAT, and in the end I think we landed on an edgy yet timeless brand mark that will take her far.



Thanks again, Kristin, for letting me be a part of the birth of something really beautiful – looking forward to keeping the momentum and launching this fall!


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Maddie Richardson


Co-Founder, Marketwake Digital Marketer, Web Designer,
Atlanta Creative

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